SALES MANAGEMENTTO THE

The business capacity to generate cash comes through sales activities. This source of resources determines reinvestment choices in the company itself. However, changes occurring in the market force organizations to be moredigital and analytics. A management Effective sales management allows a company to identify market opportunities, optimize its commercial strategies, and reach new customers and new markets. This results in an increase in revenue and your ability to drive business growth.

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COMMERCIAL STRUCTURES

The size of a company is proportional to its revenue capacity. Therefore, the commercial structure of an organization serves as a sizing parameter for other operational areas. We reorganize commercial structures generating long-term results through methodologies for establishing viable goals, market coverage actions, rationalization of commercial channel profiles or even through alternative business channels.

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PRICING

Many companies lose money because they have not designed their pricing system well. Adjusting the correct price of products and services allows for an assessment of contribution margins and adequate market positioning.

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COMMERCIAL CHANNELS MANAGEMENT

Efficient channel management involves selecting suitable partners, establishing pricing policies, coordinating marketing activities and maintaining solid relationships with distribution intermediaries. Furthermore, it is important to carry out regular assessments to adjust strategies according to changes in the market and customer demands, ensuring competitiveness and success in the commercial scenario.

 

MARKETING

Every company that has commercial goals and objectives must necessarily have its Marketing activities dimensioned accordingly. Marketing is a strategic function that plays a crucial role in brand building, customer acquisition and retention, generating revenue and growing a company. It is an essential tool for meeting market needs, adapting to changes and maintaining a competitive advantage.

 

CUSTOMER RELATIONSHIP MANAGEMENT

Modern customer portfolio management tools make it possible to scale growth in results in a timely manner. However, companies have serious difficulties in adopting such solutions, often due to the digital onboarding process or even a company's outdated cultural influence. This perspective of competitiveness is the basis for building customer portfolios and, thus, increasing commercial coverage.

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PURCHASING MANAGEMENT

Purchasing activity normally uses up half of the capital received in a company, in order to replace inputs and materials necessary for the turnover of resources. We structure and develop appropriate policies for sourcing and procurement activities, in which supply alternatives are structured based on global standards of ethical and reliability principles, to meet specific supply needs and budget adequacy.